THERE'S A WHOLE WORLD FOR YOUR DOG TO DISCOVER.
And much of that world begins with their nose.
At GWOW! Pet Lab, we explore new ways to play with, observe, and connect with our pets through their senses.
Discover the sense of smell, learn about our experiments, and find new ways to turn playtime into an experience of discovery.
IT'S NOT JUST ABOUT PLAYING.
When we incorporate the senses into play, a ball can become an opportunity to explore, search, think, and discover.
A NEW WAY TO PLAY.
SNIFFING CAN ALSO BE PART OF THE GAME.
SNIFFBALL integrates an olfactory identity with movement, bounce, texture, and water play to awaken your dog's natural curiosity.
Sniff. Find. Play. Discover.
EXPLORE. UNDERSTAND. CONNECT.
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EXPLORE
Each sense opens a different way of discovering the world.
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UNDERSTAND
Observing how they play, search, and explore helps us better understand each pet.
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CONNECT
When we discover together, the game becomes a shared experience.
THE POWER OF SCENT.
YOUR DOG DISCOVERS THE WORLD IN A WAY YOU CAN HARDLY IMAGINE.
Scent is one of the main ways your dog explores, finds information, and understands what's happening around them.
When we incorporate scent into play, a ball can become an opportunity to explore, search, and discover.
MEET BRUCESTEIN.
CURIOSITY IS ALSO PART OF THE EXPERIMENT.
Brucestein observes, investigates, and asks questions that probably no human would have asked.
Because discovering new ways to play also means looking at the world from a different perspective.
WHAT WILL WE DISCOVER NEXT?
The next experiment could start with a question we haven't asked yet.
