GWOW! Pet Lab
SNIFFBALL
SNIFFBALL IN ACTION
DOES YOUR PET HAVE SOMETHING NEW TO DISCOVER?
Your pet's world is full of things you can't see, hear, or feel in the same way.
At GWOW! Pet Lab, we research how to stimulate their senses to create new ways to explore, play, and connect.
IT'S NOT JUST A BALL. IT'S A NEW WAY TO PLAY.
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SMELL
An integrated olfactory identity that awakens natural curiosity.
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INTERACTION
It invites you to explore, pursue, seek, and discover.
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REBOUND
Its unpredictable movement keeps the game in action.
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FLOATS
Take the experiment to the water and discover another way to play.
HOW DOES SNIFFBALL WORK?
EXPERIMENT 01
SNIFF
An integrated olfactory identity makes scent part of the game.
EXPERIMENT 02
FIND
Your dog follows his curiosity, explores, and discovers.
EXPERIMENT 03
PLAY
Bounce and motion make every interaction a new experience.
EXPERIMENT 04
DISCOVER
Every game can become a new way to explore.
THE EXPERIMENT IS ALREADY OUT OF THE LAB.
SNIFFBALL was born as an experiment. Now it's the dogs who are putting it to the test.
YOUR DOG LIVES IN A WORLD YOU CAN BARELY SMELL.
For your dog, the world is full of smells that we barely perceive.
Discover how this powerful sense works and why it can transform the way they play, explore, and interact with their surroundings.
01 · SENSORY RESEARCH
WE OBSERVE
It all starts with a question: how does this pet explore its world?
02 · INTERACTIVE CHALLENGE
WE INVESTIGATE
We transform curiosity into challenges, stimuli, and new opportunities for discovery.
03 · SHARED DISCOVERY
WE CREATE
We transform what we learn into new gaming experiences to share.
MEET BRUCESTEIN
Director of the Sensory Laboratory at GWOW! Pet Lab.
He observes, investigates, and asks questions that probably no human would have thought of.
LAB NOTES
IT ALL STARTS WITH A QUESTION
WHAT IS SNIFFBALL?
SNIFFBALL is an interactive ball designed to incorporate scent into play and awaken your dog's natural curiosity.
WHAT MAKES SNIFFBALL DIFFERENT?
It combines an integrated olfactory identity with movement, bounce, texture, and the possibility of playing in the water.
WHAT SIZES ARE AVAILABLE?
SNIFFBALL is available in three sizes:
S - 4 cm - 75 g
M - 6 cm - 150 g
L - 8 cm - 300 g
WHAT DOGS IS IT DESIGNED FOR?
SNIFFBALL is designed for different dog sizes. Choose the appropriate size based on your pet's characteristics and the type of play you're looking for.
DOES SNIFFBALL FLOAT?
Yes. SNIFFBALL is designed to float, so it can also be used for games in the water.
IS IT DURABLE?
Yes. SNIFFBALL underwent laboratory material resistance tests. In the tests performed, the S withstood up to 20 tons, the M up to 30 tons, and the L up to 40 tons of compressive force.
It is made of flexible rubber and designed to withstand demanding play sessions. As with any toy, we recommend supervising play and regularly checking the ball's condition.
